First Tee – Greater Richmond Announces “Courses That Build Character” Campaign

Campaign seeks to raise $8 million over next 3 years

RICHMOND, Va. (March 11, 2024) – First Tee – Greater Richmond is announcing its “Courses That Build Character” comprehensive campaign, which seeks to raise $8 million over the next three years. The campaign will focus on a renovation of the Tattersall Youth Development Center in Chesterfield, the development of operational capabilities needed to transform and grow the organization, and an expansion of First Tee Programs to new communities with enhanced financial aid and scholarship opportunities.

“While we are proud of all that we have accomplished over our last 25 years, we are just as energized to build upon that impact,” First Tee – Greater Richmond CEO Brent Schneider said. “This campaign will enable us to further use the game we love to positively impact as many people and communities as possible.”

Renovation work has already begun at the Tattersall Youth Development Center, with a tree-clearing project projected to end this month. Further work will commence in late summer of 2025, including renovations of greens complexes and bunkers, irrigation optimization and cart path repairs. Anticipated completion of the enhancements at The Tattersall are projected to be done in November 2025.

Campaign funds will also be directed to enable the organization to reach additional communities and schools through mission-aligned partnerships. Furthermore, First Tee – Greater Richmond will be enhancing its financial aid and scholarship opportunities for participants and their families via the campaign.

Further information about the “Courses That Build Character” campaign, including how the community can support the organization’s goals, can be found here.    


About First Tee – Greater Richmond

First Tee – Greater Richmond is a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values, and promote healthy choices through the game of golf. Through three major programming areas, First Tee Programs, School Program and Community Partnerships, First Tee – Greater Richmond reached nearly 70,000 youth in 2023. Learn more at