First Tee – Greater Richmond Selected to Receive Funds Through Industry’s ‘Make Golf Your Thing’ Grant Program

RICHMOND, Va. (June 15, 2022) – First Tee – Greater Richmond has been selected to receive funding through a dedicated grant program operated by the golf industry’s DEI campaign, Make Golf Your Thing. As one of 81 designated organizations across the U.S., First Tee – Greater Richmond was chosen for its efforts to increase golf participation among underrepresented populations of the sport.

The mission of First Tee – Greater Richmond is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values, and promote healthy choices through the game of golf. The program introduces kids to the game and its inherent values through programs in elementary schools, on golf courses and at youth centers around the greater Richmond area.

Initially introduced in 2021, the grant program – through its latest round of funding – has now issued 155 grants to 111 unique organizations overall, totaling more than $1 million to-date.

“We are grateful for this funding to continue to make our programs and facilities inclusive and accessible for people of all backgrounds and skill levels,” said Kelly Brown, Vice President of Impact at First Tee – Greater Richmond. “This grant affords us the opportunity to make a deeper impact on young people in our community alongside our like-minded partners.”

The grant program was established to support organizations or programs dedicated to increasing golf participation among underrepresented populations in the sport (i.e., Black, Latinx, Asian, Indigenous communities, as well as women, LGBTQI+ individuals, veterans, and individuals with disabilities). The program is being financially supported by industry partners committed to helping make the game more welcoming and inclusive for all.

In 2021, First Tee – Greater Richmond impacted the lives of more than 97,000 youth across its life-skills education programs, camps, and community and school program participants.

Formally launched in May 2021, Make Golf Your Thing is the industry’s movement to make golf accessible to individuals from all backgrounds. Led by six cross-industry work groups, the initiative is specifically focused on: education & skill development, talent acquisition, procurement, human resources, youth & adult player development, and marketing/communications.

The grant program is being administered by the American Golf Industry Coalition, a partnership among golf’s leading organizations to promote and advocate for the collective interests of the sport. Funding for the program is led by a contingent of industry supporters committed to making the sport more welcoming and inclusive for all.

For more information on First Tee – Greater Richmond, visit

For more information on Make Golf Your Thing, visit