Category: News Releases
First Tee – Greater Richmond, Richmond Kickers Unveil Alternate Black Kits
“We are excited to partner with First Tee – Greater Richmond because of our similar missions to strengthen community connections,” said Kickers Chairman, Rob Ukrop. “The values learned at the golf course and on the soccer field will help prepare the next generation of young people to lead. We believe introducing both soccer and golf to the wider RVA community will make us stronger together.”
First Tee – Greater Richmond is a nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. Through three major programming areas, the First Tee Life Skills Experience, the First Tee School Program, and collaborative community partnerships, First Tee – Greater Richmond reached more than 71,000 youth in 2019.
Photo © Jessica Stone Hendricks Photography
“We are proud to be included on the Kickers’ alternate kit and partner with another like-minded organization,” added Brent Schneider, Chief Executive Officer of First Tee of Greater Richmond. “Through their commitment to the community and to making soccer accessible for all, they were a natural fit within our vision at First Tee – Greater Richmond: to strengthen the character of our community.
“We look forward to the partnership and collaborating on additional ways where our organizations can work together within the greater Richmond community.”
Photo © Jessica Stone Hendricks Photography
As with the primary and secondary kits, Bon Secours will feature on the back of the alternate kit during the 2021 season.
Bon Secours enters their seventh year as a partner of the Kickers. As the Official Healthcare Services Provider of the Richmond Kickers, Bon Secours brings a full spectrum of high-quality sports medicine care and services to both the Kickers professional team and youth players, including concussion awareness and management, orthopedic care, sports performance services, physical therapy, safety education, and injury prevention practices.
“We are excited to continue our partnership with the Richmond Kickers, and we are proud of the work we have done together over the last several years to strengthen the health of our community by helping Richmond’s youth stay active,” added Ryan Stuhlreyer, Vice President of Service Line Strategy, Bon Secours Richmond. “We look forward to maintaining this momentum into another great year and season ahead.”
Photo © Jessica Stone Hendricks Photography
The Kickers will debut the new alternate black kit in front of the home fans at City Stadium this Saturday night against North Carolina FC. Kickoff for that match is set for 6:30 p.m. The match will also stream live on ESPN+, and locally in Richmond on WTVR CBS 6.3 (Comcast 206, Verizon FiOS 466). A limited number of tickets are still available at RichmondKickers.com/tickets.
Building Our Growth Story
We took a page out of our own yardage book. We’ve reflected on who we are, what makes our work meaningful, and how we can continue showing up in the ways that matter for kids today.
Together, with our entire First Tee network that spans 150 chapters across the U.S. and select international chapters, we’re unveiling a refreshed First Tee as we bring our work to life in a new expression this week. Just like we guide kids in their journey — we’re not changing who we are; we’re growing into what we can become.
Thank you for being a part of our growth story. Together, we’re Building Game Changers.
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From our CEO: Update on Novel Coronavirus (COVID-19)
First Tee of Greater Richmond’s Plan of Action
Youth Programs, Community Events, Group Outings, etc. List of March Events:- Ace Workshops: March 28th – format changed to a virtual meeting.
- Belmont Information Presentation: March 19th – format changing to a virtual meeting. More information to follow.
- Girls Golf Kick-Off: March 21st– CANCELLED
- Winter League Party: March 26th – POSTPONED
- Week-long Club Drive: March 30th – April 4th – TBD
- PGA HOPE Series: March 31st – This is the series kick off date. The series is TBD
- Swing into Spring: April 4th – TBD
- Bensley Elementary: March 16th – 20th – CANCELLED
- Harrowgate Elementary: March 23rd – March 27th – CANCELLED
- Wilder Middle School: March 24th – CANCELLED
- Ratcliffe Elementary: March 24th – CANCELLED
- Collegiate Golf Program: March 25th – CANCELLED
The History of American Golf Meets the Future of American Golf
A NOTE FROM THE FIRST TEE OF GREATER RICHMOND
Dear Friends, I’m writing to you today to share some wonderful news regarding the future of The First Tee of Greater Richmond. Last night, the Henrico County Board of Supervisors voted to accept a proposal we made to lease Belmont Golf Course from the county for the next 20 years. Beginning Jan. 1, The First Tee of Greater Richmond will take over the operation and management of Belmont, the only golf course in Virginia to host a PGA major tournament. This incredible opportunity – made possible by the generous support of a group of dedicated donors – aligns perfectly with our vision to strengthen the character of our community and our mission to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. It also affords us the chance to impact more of Central Virginia’s youth from all walks of life. While we already reach more than 23,000 Henrico County youth in 44 schools through our National School Program, we expect to grow enrollment of Henrico County children and teens in our Life Skills Experience Program by more than 700. Because of our successful and longtime partnerships with Chesterfield County and the City of Richmond, we see this partnership as a perfect fit. Over the coming months, we will be transforming Belmont not only to fit the needs of our programming, but also to create a community-focused, inclusive and affordable golf facility for all ages and skill levels. We’ll be adding a driving range, a short-game practice area, a six-hole short course and a putting course to pair with a reimagined 12-hole championship course that celebrates the legendary design of course architect A.W. Tillinghast. We’ve enlisted Love Golf Design, led by former PGA star Davis Love III, to help us fulfill our vision for Belmont. Simply put, we envision Belmont to become a place where the history of American golf meets the future of American golf. We can’t thank each of you enough for all you have done to help us grow over the years. We look forward to keeping you updated with our progress at Belmont and encourage you to let us know if you have any questions. Sincerely, Brent Schneider, CEO The First Tee of Greater Richmond P.S. If you’d like to read more about our big news, see these stories by RichmondBizSense, the Henrico Citizen, and the Richmond Times-Dispatch.
Nicole Chang to Attend Life Skills & Leadership Academy
RVA Teen Selected for The First Tee’s National Joe Louis Barrow, Jr. Life Skills & Leadership Academy
96 teens tapped nationally to attend academy in Boise, Idaho July 24-30
(Richmond, Virginia) The First Tee of Greater Richmond is proud to announce Nicole Chang, Ace Level participant, is headed to the Joe Louis Barrow, Jr. Life Skills & Leadership Academy in Boise, Idaho July 24-30. Nicole will join more than 90 junior golfers, ages 14-17, from The First Tee chapters around the country at the youth leadership event. Hosted by The First Tee headquarters, the academy recognizes and rewards exceptional teen participants who are prepared to build upon leadership skills introduced through programs at their local chapter. Top coaches in The First Tee’s network deliver the golf and leadership instruction that incorporate The First Tee’s Nine Core Values in a concentrated, week-long event. Participants build skills preparing them for success beyond the golf course. They will experience championship golf, career exploration, dorm living at Boise State University and meeting other teens from around the country sharing golf as their common bond.Nicole Chang, 15, is a rising junior at Clover Hill High School in Midlothian, Virginia. Active in The First Tee of Greater Richmond for four years. She participates in Life Skills Experience Classes, LPGA*USGA Girls Golf, and the Junior Leadership Board. She is also on the varsity golf team, public speaking/forensics team, service chair for YMCA Leaders Club, and student council for her junior class. “Nicole always goes above and beyond the expectation and represents The First Tee of Greater Richmond well,” said Berkley Jackson, Program Coordinator at The First Tee of Greater Richmond. “We are thrilled that Nicole will be attending this year’s Life Skills and Leadership Academy and are excited to hear about her experiences!” The First Tee is a youth development organization dedicated to helping youth build character through the game of golf. Through in-school and after-school programs, it helps shape young people’s lives by reinforcing values like integrity, respect, and perseverance embedded in the game of golf.The First Tee is an outstanding program that allows junior golfers to experience golf in a fun and safe environment. I am grateful to have this opportunity to travel to this camp and learn life skills, make new friends, and develop my game.” – Nicole Chang
Learn more about national participant opportunities
With the help of The First Tee national corporate partners, more advanced participants can apply to attend these golf and leadership events. These events often become life-changing experiences. Click here to learn more.Over $170,000 raised for The First Tee’s Youth Programs at DECC Partnership Event
Dominion Energy Charity Classic and The First Tee of Greater Richmond partnered to bring charity event to The Country Club of Virginia
Markel presented the inaugural event which raised over $170,000 for youth programs

The First Tee is a great partner to us at the PGA TOUR, so we are thrilled to work with the Richmond chapter to bring this important event to life in 2019. Elevating local charities in the Richmond community continues to be a driving force for us at the Dominion Energy Charity Classic and we know this event will help to continue fostering lasting and impactful charitable contributions in our community.” – Dominion Energy Charity Classic Executive Director, Steve Schoenfeld
The Country Club of Virginia is excited to serve as the host site for the inaugural event. The development of junior golf is something we are passionate about for both our members and the community. The First Tee of Greater Richmond is an outstanding organization and we are honored to be a partner in this endeavor. – Club President, Pierce Walmsley.
In addition to this event, The First Tee of Greater Richmond is one 140 nonprofits enrolled in Birdies for Charity presented by TowneBank, a program designed to give local charities an opportunity to generate contributions through flat donations or based on the number of “birdies” made by PGA TOUR Champions players during the Dominion Energy Charity Classic.
GET INVOLVED in 2020
Sponsor prospects seeking naming rights or event participation should contact Madison Medlin, Senior Director of Marketing and Events of The First Tee of Greater Richmond: [email protected]Founding Board Member & National Trustee Inducted Into Robins School of Business Alumni Hall of Fame
Founding Board Member & National Trustee Inducted Into Robins School of Business Alumni Hall of Fame
Bobby Ukrop, Chairman and CEO of Ukrop’s Homestyle Foods, recognized on February 21, 2019.
(RICHMOND, Virginia) – Last week, Founding Board Member of The First Tee of Greater Richmond and National Trustee of The First Tee received recognition through the University of Richmond’s Robins School of Business. The Robins School of Business Alumni Hall of Fame award and induction are given annually to recognize an alumnus or alumna of the University of Richmond who graduated 10 or more years previously and has made significant accomplishments in business and service 1.
In addition to his 40-year career at Ukrop’s Super Markets, Bobby Ukrop is an accomplished community leader. Not only did he serve as a catalyst in starting The First Tee locally 20 years ago, he is currently an Emeritus Board Member of The First Tee of Greater Richmond offering annual support and guidance to chapter.
Thank you, Bobby, for your commitment to The First Tee of Greater Richmond and the surrounding community of RVA.“Bobby Ukrop is a great example to us all; he’s a man who truly lives The First Tee’s Nine Core Values. He is a strategic visionary for good and has a unique ability to bring people together. Over the years, through his passion and nonstop energy Bobby has positively touched the lives of thousands of people in the Richmond community.”– Brent Schneider, CEO, The First Tee of Greater Richmond
MORE NEWS RELEASES
Robins School of BusinessDowntown Facility Hosts Dominion Energy Charity Classic Charitable Impact Announcement
Downtown Facility Hosts Press Conference To Announce Charitable Impact Of 2018 Dominion Energy Charity Classic
Richmond-area charities receive more than $1.2 million as a result of last year’s event.
(RICHMOND, Virginia) – On February 12th, tournament officials announced that the 2018 Dominion Energy Charity Classic generated more than $1.2 million for charities in the Richmond region. The PGA TOUR hosted this event at The First Tee of Greater Richmond’s Elson Redmond Memorial Driving Range.

The Charity Classic offers area non-profit organizations the opportunity to participate in the Birdies for Charity program presented by TowneBank. This program provides participating 501(c)3 organizations the ability to generate donations that the PGA TOUR bonuses by 10%. Patty Merrill, Vice Chair of The First Tee of Greater Richmond Board of Directors, spoke on behalf of Birdies for Charity. Patty is also the volunteer chair of Birdies for Charity and is leading a task force around the 2019 Dominion Energy Charity Classic Community Invitational benefitting The First Tee of Greater Richmond.
The 2019 event will return to The Country Club of Virginia, James River Course, October 17-20.As the Dominion Energy Charity Classic continues to grow, so does our pursuit to maximize the charitable impact to the Richmond area. Our team feels a great sense of pride that the tournament serves as a conduit for charitable giving in our community and it’s encouraging to see the growth of the Birdies for Charity program each year.”Steve Schoenfeld, Executive Director, Dominion Energy Charity Classic
MORE NEWS RELEASES
Richmond Times Dispatch PGA TOURHost your next event at our facility! Contact Mark Lynch, Senior Director of Golf of The First Tee of Greater Richmond: [email protected]
Training + Certification Coming to RVA with New Program Launch
Operation 36 to Host 2019 Certification in Richmond, VA
The Elson Redmond Memorial Driving Range
(RICHMOND, Virginia) – Operation 36, a player development program for new and beginner golfers, announces their 2019 Certification, which will take place at The Elson Redmond Memorial Driving Range on March 4th. Participants will spend the day working directly with the Co-Founders, Matt Reagan and Ryan Dailey, learning how to build out their programs for the year.
Matt Reagan said, “We are excited to announce that we have upgraded the Level 1 and Level 2 Certification into into one day of training that we are coining simply the ‘2019 Operation 36 Certification.’”
“This day of training will not only combine the best of Level 1 and Level 2 training, but also showcase exactly how the we would build, plan, and execute the programs with the latest features, programs and technology that are available to coaches. Our plan is to upgrade the training each year as we innovate, learn, and help coaches become more efficient at creating golfers and growing the game. We want coaches to walk out of the training knowing exactly how to implement cutting-edge strategies to build coaching programs that actually grow their business and the game.”
Coaches are welcome to spend a day with the Operation 36 team and others in the Network as they cover the latest information and how to increase efficiency and to create golfers and grow the game.
The curriculum will include:
- How to plan and execute the Op 36 Golf Programming Model
- How to actually measure you are creating golfers
- How to create value for all – The Business & Science of Group Coaching
- How to leverage Gamification & Engage Golfers with technology
Training + Certification Event Information
Date: Monday, March 4th, 8am to 5pm Location: 400 School Street, Richmond, VA 23222 Cost: $249 per person – this includes breakfast and lunchFor all questions regarding Operation36, youth programs, or this training, please contact Berkely Jackson, Program Coordinator of The First Tee of Greater Richmond: [email protected]
Top 50 Stand Alone Facility
The First Tee of Greater Richmond facility named among top 50 driving ranges
The Elson Redmond Memorial Driving Range
(RICHMOND, Virginia) – The Elson Redmond Memorial Driving Range has been named among the nation’s top 50 driving ranges in the Stand-Alone category by the Golf Range Association of America (GRAA). This marks the first time the facility has been recognized by the GRAA.
This prestigious recognition in the golf industry comes only one year after reopening The Elson Redmond Memorial Driving Range after a $1.2 million renovation featuring turf improvements to the six-hole par 3 course, greens with
Champion Bermuda grass, upgraded bunkers, upgraded practice tees, a clubhouse with youth-centric spaces, and two TrackMan 4 simulators to analyze swings or participation in Trackman Leagues.
The Elson Redmond Memorial Driving Range at The First Tee of Greater Richmond was featured in the December 2018 issue of Golf Range Magazine alongside other recognized golf courses in the Richmond area including Independence Golf Club (Public Range category) and Kinloch (Private Range category).
The Golf Range Association of America takes this time to recognize the practice facilities and teaching professionals whose accomplishments stood out over the year.– Golf Range Magazine, December 2018
Renovations Coming to Chesterfield Location in 2019
The First Tee of Greater Richmond Announces Chesterfield Location Renovation and Renaming in Honor of Founder Mr. Fred T. Tattersall
The Tattersall Youth Development Center at The First Tee Chesterfield Golf Course
(CHESTERFIELD, Virginia) – The First Tee is more than a game. It is a place of youth development for all kids teaching life skills and healthy habits through the game of golf. In 1998, Mr. Fred Tattersall set his vision on creating more facilities for youth to practice, play, and learn the game all over the country – and Chesterfield, Virginia is home to the flagship project.

